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Meta tags define as a section of HTML code in a webpage that search engine spiders scan and analyse to assess the page’s relevance for a given query. Originally very important in SEO, meta tags have declined somewhat in SEO importance, with the keywords meta tag being considered virtually redundant.

Alt tags refers to alternative text that displays in place of an image on a Web page. Alt text is used by text-only browsers and visually impaired users.

Major search engines rely on the information in your meta tags to determine your ranking. This is the means by which search engines understand what’s on a given web page. SEO professionals drive a steady flow of targeted traffic towards your site by choosing the proper keywords, selecting the best, and using it to create the perfect and balanced meta title, meta keywords, meta description, and ALT tags for your site.

Read more - Meta and Alt Tags.

So what is link farm?

and why it is considered as a Black Hat technique??

Link farming based on webopedia is the process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to yours because search engines such as Google rank sites according to, among other things, the quality and quantity of sites that link to yours. In theory, the more sites that link to yours, the higher your ranking in the search engine results will be because the more links indicate a higher level of popularity among users of the Internet. However, search engines such as Google consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming, so the term link farming has garnered negative connotations across the Internet.

Read more -> Black Hat: Link Farming.

Based from thebest25sites.com,

A three-way link exchange refers to a kind of reciprocal link exchange among three domains instead of two. A reciprocal link exchange that is so popular today among webmasters is mostly a two-way linking.

Although there is a benefit in exchanging links in terms of SEO, it is said that search engines might not think such links are "natural". While linking to another website is the core of the Internet, and this net is really built with millions of links, creating the dynamic of network, excessive reciprocal linking could be considered as a link scheme such as link farms.

To make reciprocal links look more "natural", you can try a three-way link exchange.

In normal reciprocal link exchange, you and your link partner exchange links with each other. Search engines can easily find that out. So, if you have many reciprocal links going in and out, each linking may not be weighed for the maximum value; thus your website may not increase PageRank faster.

In a three-way link exchange, three different domains must be involved. For example, site A links to site B, but not B to A. So, site B is only receiving a one-way link from site A and NOT linking back to it. Likewise, site C and site A are linked from one site but not linking back. Instead, site C and A are simply reciprocal-linking to different domains.

The way to create more natural links in a three-way link exchange is done by using a set of three one-way links. A, B, and C are only receiving one-way links, and they do not directly link back.

It is even harder for search engines to detect a link scheme if your link building strategy is based on three-way links because this pattern is usually seen in many websites in the Internet. To make it better, you can try four-way or even five-way link exchange. It is almost guaranteed that you could get the maximum result to increase your PageRank.

To find out more about 3-way linking,

Read more @ Philippines Outsource.

The business process outsourcing industry is considered as one of the fastest business sectors in the world. The strong demand for outsourcing services is predicted to reach as high as $180 billion in 2010, with finance and accounting, customer support, human resource management, and back- end support services getting the most shares. A trend in primary business requirements is also foreseen, market analysts believe that there will be shift from practicality and cost reduction mentality to service quality and consistency.  This reinforces the Philippines’ position as one of the top BPO destinations.

What started as an answer to the tremendous demand for offshore call center services, the Philippine BPO industry has become one of the leading global BPO service providers in the world. At present, an estimated number of 200,000 Filipinos work in BPO companies, not only in Manila but in regional areas like Clark, Angeles City, Cebu City, Davao City, and Cagayan de Oro City. While call centers still hold the largest share of the country’s offshore outsourcing sector, the current surge in the industry is powered by a more specialized and higher- end outsourcing demand such as  software development, web design, content writing, SEO, flash animation, data and billing entry, legal and accounting services, and medical, as well as, technical transcription.

Read more -> Outsourcing in the Philippines.

SEO-in-Motion.com is the best site for your online business.

What is SEO-in-Motion?

SEO- in- Motion is a Search Engine Optimization, SEO services provider with focus on turning your website into a revenue- generating business facility. Its custom SEO solutions not only drive traffic towards your site, it converts visitors into actual buyers through time- tested, industry- proven SEO methods with persuasive content and clever layout on the center of the efforts. They specialize in Website Analysis, META and ALT Tags Creation, Google Analytics Installation, SEO Link- Building, Forum, Blog, and Article Posting/Submission, DIR Submission, Search Engine Submission, SEO Content Writing, SEO Performance Reports, and Internet Marketing. They aim to help you achieve the results you desire by providing you with a strong and profitable online presence through well- crafted SEO solutions based on your priorities and preferences.

SEO- in- Motion is a brand service of Staffing Offshore Solutions LLC, an American company based in Oregon, offering the services of highly- skilled Philippine- based professionals. Its corporate office is located in Newberg, OR. They have a sales office in Portland, OR, and a production outfit in Davao City, Philippines, equipped with direct U.S. phone numbers, 24/ 7 web- based project management system, and live chat support ensuring that communication with them is always available, smooth, and secure.

Read more about SEO-in-Motion.

Why should you choose SEO-in-Motion for your online business?

SEO-in-Motion.com is your One-Stop Shop for SEO Solution.

SEO-in-Motion team of professional SEO analysts goes through every detail of your site and the products/ services that you sell developing an in depth understanding of your need as well as that of your clients. The results are amazing! You get a high amount of traffic with a good number of them actually spending money on your site. SEO-in-Motion, bringing in results at a fraction of the cost.

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 The manner of conceptualization, planning, modeling, and execution of electronic media content delivery through the Internet in the form of technologies, such as html, suitable for interpretation and display by a web browser or other web-based graphical user interface.

read more…Web Design.

Technorati Profile

Have you heard the term link building?

Link building is a process of seeking out and building up the link popularity of a site from other relevant and authority sites. It also includes finding relevant sites to offer as a resource to visitors to your site. The visitors of your site is the main target of link building. If more visitors will visit your site then the popularity of your site increases.

On the other hand, for SEO’s (Search Engine Optimizer), link building is a part of their strategy to increase traffic on their sites. SEO’s make sure that their sites is gaining visitors and not losing. They assure the quality of a site that makes it popular to the visitors.

Link popularity plays an important role to help the site to be on the top searches of search engines. Some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index. An alternative way to increase traffic to a site is through link exchange. Link exchange is a way where a webmaste will advertise their sites that they want to get links to, and will in turn offer reciprocal or three way links back to the sites that link to them.

There are different methods that will help your site to gain more traffic. Link building is one of that methods that webmasters use nowadays.

Technorati Profile

This post will be a guide for SEO newbies to know more about optimizing a website.

I guess you read my post about SEO (Search Engine Optimization) before this.

As a SEO (Search Engine Optimizer), you should learn first the basics of SEO.

The following are the terms or the SEO Glossary that you should read to find out more about SEO:

• Algorithm - a statistical formula used by a search engine to rank a web page - different search engines weight differently the factors involved, keywords, links etc.
• Anchor text - the visible text component of a hyperlink.
• Authority site - a measure of the quality (in the all-powerful opinion of the search engine company) of a given site, gauged by some combination of size, importance, relevance. A link from an authority site to your own is more valuable than just any old site.
• ALT tags - used to display a short text description of an image when the pointer is hovered over it. Using keywords in ALT tags increases keyword density as seen by robots.
• Bad neighbourhood (to be in…) - sharing a server or IP block with sites penalized for using dubious SEO tactics, such as hidden text or link farms.
• Backlink - any link from another web page to your own (aka Incoming link).
• Broken link - the target page of the link has been deleted or moved; disliked by search engines, always check any link from your pages is and remains live.
• Click-Through - clicking on a link, usually an advertisement, to visit a web vendor.
• Click-Through-Rate (CTR) - the number of times a link is clicked on divided by the number of impressions.
• Cloaking - serving one version of a page to a human visitor and a different version to the search engines. The cloaked version usually contains a list of targeted keyword unintelligible to humans. Presently considered unacceptable by most major search engines.
• Content - in this regard, the text of a web page, visible or not, examined by search robots.
• Counter - a small software application (written in perl, php etc) that counts the number of hits, unique visitors, and/or page views that a web page receives.
• Crawler - nowadays, synonymous with robot.
• Dead Link - a link that produces a page not found error also known as a 404 error.
• Description - a summary of a web page’s content, often used verbatim in search engine results pages.
• Description Meta Tag - a meta tag describing the content of the web page. Used by some search engines for keyword density purposes.It is recommended that you use a couple of your targeted keywords in the description meta tag.
  <META NAME="Description" CONTENT="This is the content on this page.">
• Directory - a categorised list of websites, maintained by human editors instead of robots. Yahoo is the most widely recognized directory on the web.
• DNS Propagation - when a new domain name is registered (or an existing one is transferred to a new DNS), the information must make its way around the entire internet. This process usually takes around 24 hours, during which time the domain will be inaccessible to many or all users.
• Domain Name Server - computer that translates human-friendly URLs (words)into computer-friendly IP addresses. This process occurs every time a user requests a page from a website.
• Doorway Page - a page optimised for a particular search engine and/or search term, followed by a redirect to the usable page. Multiple doorway pages are often used to help ensure that the same basic content is ranked well on several different search engines. Frowned upon. (aka gateway page)
• Duplicate Content - separate web pages with substantially the same content, which may attract a penalty from search engines.
• Googlebot - the crawler Google uses on a daily basis to find and index new web pages.
• Google Desktop- downloadable application, providing a search function for files on the user’s computer. The future, apparently…
• Google Toolbar - a downloadable toolbar for Internet Explorer that allows a user to do a Google search without visiting the Google website.
• Hidden text (and hidden links) - used to increase artificially a web page’s keyword density for a given word or phrase. For example, white text on white background, or very very small print. Search engines can detect and may penalize.
• Hits - vague term, differently calculated depending on stats counter used - one web page with 10 picture files can count as 11 hits.
• Home Directory - the directory in which your site’s main index page is located. usually named /public_html/, or /www/ or /web/.
• Image Map - placing hyperlinks on different areas of an image. Not search engine friendly.
• Inbound link - a hyperlink to a web page from another web page. If you entered our site from another site, that was an inbound link.
• IP Address - a unique numeric Internet Protocol Address assigned to every computer that connects to the internet. IP addresses can be either static or dynamic (changes with every internet connection).
• IP Spoofing - returning an IP address that is different from the one that is actually assigned to the destination website.
• Keyword (Key Phrase) - a word (or phrase) typed into a search, producing web pages that contain that word or phrase.
• Keywords Meta Tag - an HTML tag that lists all of the main keywords and key phrases that are contained on that web page. Some search engines pay attention to this tag, some do not.
  � <META NAME="KEYWORDS" CONTENT="business, marketing, advertising, sales">
• Link Anchor Text - the visible (perhaps underlined) text of a link.
• Link Farm - a site created solely for search engine ranking purposes that consists almost entirely of a long list of unrelated links. These types of pages are penalized by almost all search engines.
• Link Popularity - the number and quality of inbound links pointing to a given web page.
• Meta Search Engine - an application (website or software) that takes a search term and queries several search engines and directories, then aggregates the results.
• Mirror Sites - identical websites on different domains. Used legitimately by large websites to share heavy server loads, but by search engine spammers to generate more search engine referrals.
• Outbound Links - links from your web page to another web page.
• PageRank (PR) - a score out of ten assigned by Google to each indexed web page. The visible result of the algorithm, but note that the ‘public’ PR is not the same as the ‘true’ PR and is only updated infrequently.
• PageRank For Money - selling or buying a link from a web page with a high PR for the express purpose of increasing the other page’s PR.
• Page views - each time a web page on a site is accessed by a visitor, it counts as one page view, whether or not the same user viewed the same page 5 minutes ago. (aka pageload)
• Paid Inclusion - some directories will only consider including your site (especially commercial ones) in their database if you pay them an ‘evaluation’ fee. Note that in some cases this fee does not guarantee your site will be accepted.
• Pay-Per-Click (PPC) - a search engine or directory places your link in their database and charges you a fee every time your URL comes up in a search and is clicked on. The size of the fee is usually determined by bidding on keywords. The two largest PPC schemes are Overture and Google AdWords.
• Reciprocal link - a link to another website placed on your site in exchange for a link to your site from theirs. Once very effective in achieving high search engine rankings, now of less proven value.
• Redirect - a tactic used to send a user to a different page from the one clicked on in the search results, the final page being less relevant. Considered unacceptable by search engines, except when they employ it, when it becomes known as ‘an enhancement of the user experience.’
• Referrer or Referring URL - the URL of the web page where a visitor clicked a link to come to your site.
• Relevancy - the degree to which the content on a web page returned in a list of search results matches the topic the user is searching for.
• Robot - a programme used by a search engine to roam the web, finding, ranking, and indexing web pages. (spider, webcrawler, crawler, web-bot, bot)
• Robots.txt - a file used to exclude some or all robots from crawling some or all the files or directories on a website. This file should be placed in your website’s root directory.
• Sandbox - allegedly used by one large search engine as a probation period for new sites. Gaining a high PR is inhibited during this period.
• Search engine - strictly, the programme(s) used to provide internet users with a search facility. Nowadays, the megacorporation that owns same.
• Search engine friendly - a web page designed and optimized for high search engine rankings. Such pages are rich in keywords and structured for ease of crawling.
• SEO -� Search Engine Optimisation.
• SEM - Search Engine Marketing; encompasses SEO and further marketing methods, eg. paid advertising options.
• SERPS - Search Engine Results Pages.
• Spider - a computer program that prowls the internet looking for publicly accessible resources that can be added to a database; the database can then be searched with a search engine.
• Stop word - small common word, a, as, the, ignored by search engines when indexing web pages and processing search queries.
• Traffic - visitors to a website, measured in a variety of ways, including unique visitors and total page views, or the rather meaningless ‘hits’.
• URL (Uniform Resource Locator) - a fancy name for what most people call web address.

Now you read all the terms, I guess you know more about of SEO.

Don’t stop here yet.. this is only basics.

Research more about SEO…Discover more about it and Be wise.

Technorati Profile

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

Search Engine Optimization maybe a broad topic to a normal person who doesn’t know about it but webmasters who considered themselves expert in world wide web knows how to handle well in optimizing different websites they managed. Optimization of a website is a big part for SEO’s (Search Engine Optimizer) to analyze and solve different problems that may occur in handling a website. Search Engine Optimizers used different techniques on how to improve the volume and quality of the traffic of a website from a search engines. Search Engine Optimizers seek and reach out for their website to be on the top rank on different search engines. They want the very best for a website the same as the parents want their child to have the very best thing that they can achieve. Analyzing and problem solving is a key for a search engine optimizers.

To achieve something, one must strive hard to get it. I think SEO’s know what it is all about and what should be the best for them.

The TITLE talks it all!

Don’t waste your money and time for not profitable solutions.

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Philippines Outsource offers top quality offshore outsourcing services based on the clients’ priorities and goals. Through their production facilities in the Philippines, they provide clients, and their customers, highly- specialized, web- enabled solutions which improve production and increase revenues at lower costs. Their qualified and efficient English- speaking professionals are well- trained to work with clients in a courteous yet pro- active manner resulting to high performance collaboration.

Philippines Outsource specialize in providing full- time, 24/7  professional services in the areas of BPO, Web Design & Development, Site Maintenance, Domain Administration, Project Management, SEO (Search Engine Optimization), and Customer Support. Their primary objective is to help you achieve the full benefits of offshore outsourcing through target- specific solutions.

So why outsource in the Philippines?

One of the fastest growing BPO(Business Process Outsourcing) and IT industries in the world today, the Philippines is home to a rich pool of qualified, English- speaking professionals and well- equipped Information and Communication Technology, ICT facilities. That, combined with their commitment to integrity and quality, makes them the perfect choice for an offshore outsourcing partner.

Philippines Outsource provides you the different services they offer like web design, graphic design, web development, website maintenance, web marketing, eCommerce Solutions, Finance and Accounting, Virtual Assistance, Custom Software Development, Project Management, SEO(Search Engine Optimization). You may choose what services you want to or take it all to make your business more proficient.

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